KUNST STATT KOMMERZ – English Version
„KUNST STATT KOMMERZ“ is conceived as a decentralised outdoor exhibition, which is aimed to all Oldenburg residents and visitors of the city. For 10 days, The Hidden Art Project uses advertising space in and around the city centre. We transform advertising spaces into art exhibitions. And citizens and visitors to the city will have the opportunity to be inspired by the work of various artists.
Advertising and advertising spaces are increasingly taking up space in public spaces – and in doing so, we are focusing specifically on generating stimuli that reach us subconsciously and permanently. Our environment and our everyday life are visually burdened by these measures. Through this hyperstimulus, which is unavoidable for us, our conscious perception of our environment is reduced – and we become blunted.
If these spaces are used for art instead of for advertisement, this will lead to public inspiration outside museums and galleries. This creates new opportunities for inspiration, reflection and thus personal added value.
A decentralised outdoor exhibition that is free and open to all and free of charge also reduces the inhibition threshold of engagement with art – especially with regional artists.
What would happen if these spaces in the cityscape were no longer used for advertising and consumerism but for art?
How would this change our cityscape?
How does it change our perception?
How does it change us?
Art in public – and especially on surfaces that are otherwise reserved for advertising – always leads to a border crossing. It is cultural stimulation, low-threshold, accessible to all, visible and enjoyable for all, outside museums and galleries. It knows no opening hours. It knows no target audience. Art in public space lowers the inhibition threshold for dealing with art. It helps to perceive art and thus, the society with all its currents more consciously. It creates a new reflection of one’s own being in the social context, more profound and lasting than the consumption of goods and services. And it brings the diversity of regional artists to light.
And this is precisely where we start with our project!